Point of Sale Advertising

Point of sale advertising, commonly known as point of purchase marketing, attracts retail shoppers at the point of a purchase. In other words, point of sale (POS) marketing lures shoppers into buying additional products or services at checkout. Point of sale marketing utilizes display to catch a shopper's attention; displays can range from signs and banners. Regardless of the type of display, POS marketing often results in impulsive purchases.

Pallet Display

Gondola End

Sampling Booth

Standee

Wobbler / Hangsell

Shelf Talker / Top Shelf

Chiller Decal

Flagger

Cashier / Counter Top

Promotion Board

Product Showcase